New platforms need to cater to the needs of the user through services, rather than focusing on building a product. Apps like Sidekick are their own ecosystem for users to thrive and monetize their own talents. These native services bring utility for people because they are developed from necessity.
Technology platforms often focus on perfecting a single product or service. In this way, they can stand out as a leader rather than just another player. By specializing, these platforms can allocate their resources (time, funds, workforce, etc.) toward a unified goal.
The alternative would be to disperse resources to different ends. A unified workforce usually leads to clearer targets met in shorter time frames. This practice can be seen in most sectors, not only technology.
One of the greatest fears new projects have is obsolescence. If they do specialize, will their niche always have a market?
If someone had specialized in repairing VCR players in the 90’s, they would’ve been out of a job with the invention of the DVD. Again, if someone had developed their skills in repairing DVD players, they’d have a difficult time finding work today.
Companies like Blockbuster, Toys R’ Us, Circuit City, Borders, etc. have all suffered a similar fate. Their example would make most people feel like they need to generalize to stay relevant.
Nevertheless, companies that do thrive aren’t necessarily those that generalize. They’re the ones that adapt to changing markets and always have something valuable to offer.
Ergo, the best practice for new projects is to create something unique, be the best at it, and stay updated.
Sidekick is a new platform that is currently developing a wide range of ways users, content creators, and businesses can employ to offer different types of services.
How is Sidekick Adapting?
Their team saw several successful companies offering individual services but none that catered to the bigger picture.
They noticed users end up feeling frustrated that the apps they liked were still limited because they weren’t adapting to a changing market.
Ultimately, the users were forced to download new apps to keep up with current trends. Therefore, Sidekick created an app that consolidates existing services and tools on a single platform.
Sidekick App Services:
- An Encrypted Messaging Platform
- Personal Assistant / Efficiency Tools
- A Storefront or Shop to Sell Products
- A Space for Freelancers to Promote their Services
- A Jobs Board for Finding New Talent
- Question and Answer Boards
- Online and Offline Event Planning and Ticketing
- Including (but not limited to) Online Webinars
- Exclusive or Fee-based Content, like:
- Audio (music, jingles, etc.)
- Written Content (e.g. books, articles, etc.)
- Educational Content (courses, seminars, etc.)
- Mini-Apps 3rd-Party Interface to Expand Services to Users
Sidekick users are able to utilize the marketplace to establish digital and physical goods storefronts. Businesses can operate and run portions of their business within the platform while users can sell their own products and services to the entire user community.
The openness of the marketplace as a social commerce experience will enable users to both communicate with each other as well as buy the products or services they need.
Similarly, users will be able to have Q&A discussions to help each other, to share knowledge and ideas, build up influence and authority, and provide feedback with each other and with the owners of the markets.
With this upgrade and facility in communication, users can help each other develop new skills in a changing market.
More so, to ease the financial aspects of the marketplace, Sidekick unifies all the cryptocurrencies together to be used with equal weight within the platform. Rather than having to worry about 3rd-party payment options that are prone to missteps, the app creates its own unified experience with the choice of currency being given to the user.
The team is always keeping in mind the experience of the users and focusing on streamlining processes to ameliorate existing pain points.
Businesses and even content creators from all over the world can use Sidekick to help them monetize their businesses or expand their presence beyond their local markets.
They can learn from peers on the platform to implement marketing strategies for themselves, like:
- Offering discount coupons and limited-time offers to encourage people to visit their store and purchase their products or services.
- Advertising to our global community to grow their business (at a fraction of the cost of traditional social media platforms and online advertising).
- Expanding their services through the marketplace to reach a global audience.
There will also be an API (application programming interface) to our ecosystem to enable 3rd parties to create “Mini-Apps.”
In this way, Sidekick can on-board traditional businesses that aren’t ready to specifically build a presence inside the ecosystem but are willing to connect with and serve cryptocurrency users.
Some examples of this are travel booking, insurance, and buying gift cards.
These are a few examples of the potential an app like Sidekick has to help users enjoy a better experience. Specializing in customer service and catering the platform towards the users rather than towards a product.
The current technology space has a plethora of options for users to pick from. As such, it’s vital that we adapt to the changing market and start putting more efforts towards easing the way users interact with these options.
To millions of new users, the amount of options can seem overwhelming. A platform that brings these benefits together into an easy-to-use environment can be an oasis in a tech-desert.
The future of technology lies in putting the needs of the user first.